Don’t let this guy belay you

Good thing he’s only a mannikin–or would that be “dummy?”

This dude is part of the window display for The North Face store at 74th and Broadway in New York, N.Y.  If you look closely, you’ll see he’s not quite got his Reverso3 rigged right.

I’m pretty sure his ‘biner is unlocked, too.

TNF’s visual merchandiser for this particular store is clearly not a climber….at least, not a climber we ever want to see at the Gunks.

But wait, there’s more. Here’s the second mannikin, the guy on the sharp end of the rope:

What’s wrong with this tie-in?

On reflection, this presentation is not so surprising given its location.  In NYC,  North Face stuff is worn not so much by climbers and mountaineers as it is by every would-be gangsta and Upper East Side prep school kid.

Still, would it hurt to try to appear just a little more authentic?

About Dara Miles

Journalist, mom, runner, cyclist, climber and recovering lawyer.
This entry was posted in blunders, climbing, oops!, safety, The North Face. Bookmark the permalink.

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